In paid acquisition, reliability beats cleverness; accounts are the reliability layer. You want a procurement record that a new operator could understand without calling the person who bought the asset. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception.
You will see practical guardrails for access and billing, plus mini-scenarios that show where teams typically break continuity during handoff. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly.
A repeatable method for picking ad accounts that won’t collapse mid-flight (8gy)
When your ad account layer spans Facebook Ads, Google Ads, and TikTok Ads, a simple rubric beats gut feel. https://npprteam.shop/en/articles/accounts-review/a-guide-to-choosing-accounts-for-facebook-ads-google-ads-tiktok-ads-based-on-npprteamshop/ Use it to check ownership clarity, access rotation, billing integrity, and a recovery path before you plan any ramp. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. You want a procurement record that a new operator could understand without calling the person who bought the asset.
If you see two unresolved access incidents inside 10 days, freeze scaling and do a governance reset before you touch creatives or bids. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. You want a procurement record that a new operator could understand without calling the person who bought the asset. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. You want a procurement record that a new operator could understand without calling the person who bought the asset. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies.
Buying with confidence: evaluate a Reddit Reddit account like infrastructure (jrd)
In Reddit Reddit account selection, the fastest wins come from eliminating predictable handoff failures. buy Reddit Reddit account with low-friction operator access for reporting-heavy setups Prioritize clear admin mapping, documented billing responsibility, and a recovery plan that doesn’t depend on one person. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent.
Set a weekly audit cadence and require at least 7 evidence items (screenshots, role exports, billing receipts) in your internal log. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers.
What a stable Instagram Instagram account looks like once campaigns start running (kuo)
The moment you add spend to a Instagram Instagram account, weak documentation turns into downtime. Instagram Instagram account with a clear governance model for SaaS for sale Focus on continuity: access stability, billing integrity, and a handoff log that survives staff changes. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. You want a procurement record that a new operator could understand without calling the person who bought the asset. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly.
As an internal rule, don’t raise spend more than 10% per day until access, billing, and reporting have been stable for 5 consecutive days. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers.
Governance and handoff: the part most teams underfund (governance focus)
If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies.
Create a reporting baseline to detect drift early
If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes.
| Check | What to look for | Evidence to store | Decision |
|---|---|---|---|
| Access roles | clear admin/operator split | role export + internal roster | proceed only if rotation is possible |
| Billing owner | documented payer responsibility | invoice/receipt + change log | avoid ambiguous payers |
| Recovery path | known recovery contacts/process | steps + timestamps | pause if recovery is unclear |
| Tracking baseline | events fire consistently | test log + screenshots | isolate if incomplete |
| Change management | one owner for edits | change log | escalate if multiple people edit |
| Creative QA | approval process defined | QA checklist | tighten claims before scaling |
| Reporting spec | metrics definitions stable | dashboard spec | lock spec before expanding team |
The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers.
Keep a clean handoff log when multiple operators touch the asset
Example: a SaaS media buying team uses a scorecard to gate onboarding and avoids emergency resets during a seasonal push. You want a procurement record that a new operator could understand without calling the person who bought the asset. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. You want a procurement record that a new operator could understand without calling the person who bought the asset. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly.
A procurement decision becomes an operations decision the moment spend starts.
What does “compliant” look like in day-to-day account operations? (governance focus)
You want a procurement record that a new operator could understand without calling the person who bought the asset. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent.
Build a “minimum viable stability” checklist for every new asset
Example: a SaaS media buying team uses a scorecard to gate onboarding and avoids emergency resets during a seasonal push. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception.
Procurement notes: documentation that keeps teams aligned (governance focus)
Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. You want a procurement record that a new operator could understand without calling the person who bought the asset. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception.
Separate onboarding checks from optimization work
Example: a mobile app team documents roles and billing responsibility so a client handoff doesn’t turn into downtime. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent.
Boring processes are a feature: they keep accounts stable when people and priorities change.
What should you verify before the first spend hits the billing line? (governance focus)
The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent.
Treat billing as a governance control, not just a payment method
You want a procurement record that a new operator could understand without calling the person who bought the asset. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes.
- Record a cadence for weekly audits and monthly deep checks.
- Define a conservative spend ramp rule for the first week.
- Document admin vs operator access for the Reddit Reddit account.
- Lock a reporting baseline with named metrics and definitions.
- Align a “break-glass” recovery plan with timestamps.
- Document a cadence for weekly audits and monthly deep checks.
- Define billing responsibility and escalation contacts.
A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. You want a procurement record that a new operator could understand without calling the person who bought the asset. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. You want a procurement record that a new operator could understand without calling the person who bought the asset.
Align creative approvals with account-level risk tolerance
Example: a SaaS media buying team uses a scorecard to gate onboarding and avoids emergency resets during a seasonal push. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. You want a procurement record that a new operator could understand without calling the person who bought the asset.
If it is not documented, it is not real—especially when multiple operators touch the same asset.
A step-by-step onboarding workflow you can hand to any operator (governance focus)
Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked.
Use a scorecard so the team argues about evidence, not opinions
Example: a SaaS media buying team uses a scorecard to gate onboarding and avoids emergency resets during a seasonal push. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked.
Prefer boring workflows that survive staff changes
The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
- Lock a change log for credentials, roles, and payment method updates.
- Align admin vs operator access for the Reddit Reddit account.
- Map a “break-glass” recovery plan with timestamps.
- Lock a “break-glass” recovery plan with timestamps.
- Lock a cadence for weekly audits and monthly deep checks.
- Document a “break-glass” recovery plan with timestamps.
- Limit a cadence for weekly audits and monthly deep checks.
- Record creative QA rules that match your compliance tolerance.
Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. You want a procurement record that a new operator could understand without calling the person who bought the asset.
Creative ops without chaos: protect velocity with guardrails (governance focus)
If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. You want a procurement record that a new operator could understand without calling the person who bought the asset.
Decide what you will not do, then automate the rest
Example: a SaaS media buying team uses a scorecard to gate onboarding and avoids emergency resets during a seasonal push. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable.
Final operating rules that keep the account layer calm
Keep the workflow simple: one owner, one checklist, one evidence folder, and one escalation path. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. You want a procurement record that a new operator could understand without calling the person who bought the asset. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week.